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Barabba tells how decision engineering worked at General Motors.

by barrager | Dec 11, 2011 | Automotive, Collaboration, collaborative design, Decision Analysis, Decision coaching, Design, Framing strategic decisions, Leadership

Vince Barabba is a market research and strategic planning guru.  He knows a lot about listening to the Voice of the Customer and how big organizations make decisions.   In the 199o’s he was the executive in charge of Corporate Strategy and Knowledge Development...

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