“If you can’t describe what you are doing as a process, then you don’t know what you are doing.” —W. Edwards Deming
This slide deck is an overview of a proven process for designing strategies when many people are involved. The intended audience is people who are involved in making strategic decisions like product planning, new services, geographic expansion, or major changes in infrastructure.
The Collaborative Design Process is the result of decades of decision consulting and coaching. It has its roots in the work of many individuals and organizations: the Management Science and Engineering Department at Stanford University, SRI International, Strategic Decisions Group (SDG), SmartOrg, Decision Focus Incorporated (DFI), Applied Decision Analysis (ADA), the General Motors Decision Support Center, and many others.
This deck of 70 slides describes a proven process for making strategic decisions, particularly, when many people are involved. The design of the General Motors C5 Corvette is used to illustrate the process and the tools that go with it.
The Collaborative Design Process proceeds in four phases: framing, alternative generation, analysis, and synthesis. Each phase has its way of thinking. Each phase has its special tools. These are described in this presentation in a clear and concise way. This presentation can be used to train teams or brief executives.
The Collaborative Design process provides a framework for learning what is important and where there is value. The combination of analysis and synthesis routinely produces “hybrid” strategies that we never would have thought of using traditional approaches.
Innovation and good design cannot be guaranteed by any process. The Collaborative Design Process has proven its worth in thousands of strategic situations.
This presentation is a companion to the Coach’s Guide to the Decision Analysis Process.